Discover the dynamic world of Digital Marketing through our extensive 12-week course. Unleash your potential in the digital landscape as we guide you through the fundamentals and advanced techniques to master this ever-evolving field. This comprehensive course covers everything from the basics of marketing and digital communication to advanced strategies in content creation, social media management, email marketing, and more. Equip yourself with valuable skills to launch a successful career in the exciting realm of digital marketing.
Qualified Instructor
60
Days
Pocket Friendly
Project Based
Week 01 – Introduction to Digital Marketing
- Marketing Fundamentals
- Basics of Digital Marketing
- Communication in the Digital Age
- Content and Its Significance
- PESO Model and Content Distribution
- Inbound vs. Outbound Marketing
- Digital Marketing Funnels
- Digital Marketing Strategy
Week 02 – Building Your Digital Marketing Strategy
- Website in Your Strategy
- Search Engine Optimization (SEO)
- Social Media Marketing
- Digital Advertising
- Email Marketing
- Content Types and Blogging
- Content in Marketing Funnels
- Content-Related Job Opportunities
Week 03 – Website Creation and Optimization
- Setting Up Your Website
- Online Store Creation
- Mobile Optimization
- Website-Related Jobs
Week 04 – Social Media Marketing and Facebook Mastery
- Social Media Marketing Essentials
- Social Media Calendar
- Canva for Design
- Facebook Setup and Optimization
- Organic and Paid Reach on Facebook
Week 05 – Facebook Business and Beyond
- Meta Business Suite
- Facebook Shops and Commerce Manager
- Events Manager, Pixels, and Audiences
- Facebook Conversion Ads
- Facebook Groups
Week 06 – Instagram, Twitter, and LinkedIn Mastery
- Instagram for Business
- Twitter Marketing
- LinkedIn for Professional Networking
Week 07 – Advanced LinkedIn and YouTube Marketing
- LinkedIn Campaigns
- YouTube Video Marketing
Week 08 – Google Ads, Google Merchant Center, and Email Marketing
- Google Ads and Merchant Center
- Email Marketing
Week 09 – Email Marketing and SMS/WhatsApp Marketing
- Email Marketing with MailChimp
- SMS and WhatsApp Marketing
Week 10 – Digital Marketing Analytics and Data Utilization
- Google Analytics
Week 11 – Course Review and Future Directions
- Course Review
Week 12 – Course Wrap-Up and Graduation
- Graduation and Future Directions
- Lectures and Demonstrations by Industry Experts
- Project-Driven Hands-On Approach
- Emphasis on the Latest Tools, Technologies, and Industry Practices
- Projects, Assignments, and Quizzes for Student Evaluation
Students, Businessmen, Salespersons, Marketing Specialists, and anyone else interested in learning Digital Marketing and pursuing a career in this field.
- Participants of the course will develop commercial level digital ads using cutting edge marketing tools. The ads should be implemented using best practices of the online marketing tools.
- Student able to Acquire Digital Marketing Specialist Certifications from famous platforms
- Certificate of participation by GLLC
- 2 Months (8 weeks; with 4 training sessions of 1.5 hours a week)
