Digital Marketing

Whats Included In The Complete 2-Months Digital Marketing Course

Digital Marketing Course will Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, we explain today’s digital marketing techniques in simple terms, demonstrating how to build a successful online marketing campaign for all digital channels like search, video, social, email, and display. The training integrates technology, theory and practice. It will prepare participants with a foundational understanding of digital marketing channels and how successful digital marketing campaigns use the numerous online and mobile platforms. Furthermore,  it also covers digital and social media marketing strategies, creating interesting and viral content, website design and management, search advertising design and deployment, digital advertising creation, Video and social media advertising, SMS and email marketing, social media campaigns design, and using data analytics to monitor and optimize the campaigns.

Brief Contents
  • Introduction to Digital Marketing
  • Base Setting for Digital Marketer
  • Mindset Development of Digital Marketers
  • Project Selection for Beginners
  • Social Media Marketing with Facebook,Instagram,Twitter,LinkedIn
  • Getting started with video marketing
  • Promoting videos on YouTube
  • Introduction to other platforms- Pinterest and Yelp
  • Introduction to other platforms- Reddit and Snapchat
  • Search and display
  • Launching text search ads
  • Launching display search ads
  • Google Merchant center
  • How Generating reports in Google Platforms
  • Creating a Basic Ad in Photoshop
  • Basics of Shooting, GIF and Storyboard
  • How to set up a Blogger account and create a blog
  • What is Craigslist and Creating an interesting Craigslist Ad
  • What are Facebook Groups
  • What are Job Portals and creating Job Portal Ads
  • Creating Website with Wix.com
  • Writing a Digital Marketing Plan
  • Explaining Native Advertisement with the help of Taboola
  • understanding email marketing with MailChimp
  • Google Analytics Essentials
  • what is Facebook Insights and making sense of data
  • What is the 4P’s of Marketing
  • 5’s of Digital Marketing
  • Future Directions for Digital Marketing
Training Methodology
  • Lectures & Demos by industry experts
  • Project Driven Hands-On approach
  • Focus on latest tools, technologies & industry practices
  • Projects, assignments & quizzes for student’s evaluation
Audience
  • Students,Businessman, Salesperson, Marketing Specialist
  • Any other person willing to learn Digital Marketing and find a career in it
Course Project

Participants of the course will develop commercial level digital ads using cutting edge marketing tools. The ads should be implemented using best practices of the online marketing tools.

Certificate
  • Student able to Acquire Digital Marketing Specialist Certifications from famous platforms
  • Certificate of participation by GLLC
Duration & Frequency
  • 2 Months (8 weeks; with 4 training sessions of 1.5 hours a week)
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