An Search Engine Optimization SEO expert plays a vital role in helping companies build their businesses and attract new customers through web traffic. Learn the fundamentals of Search Engine Optimization SEO, and discover how to analyze and optimize your site, and create an effective strategy for your SEO efforts. This can be achieved by understanding how Google search engine works and how it ranks websites. If businesses can learn to rank their websites on Google, then they can literally expect millions of visitors to their website with millions of opportunities to get leads and sales. In this course, you will learn about what Google and Bing are, how search works, how do Search Engines rank websites, why Google is the ultimate search engine, what does it take to be a favorite in Google’s algorithm, how can you rank high for your targeted keywords, which tools and techniques do you need to outrank your competitors. In this course, you will also learn how to optimize your content and websites to rank high in those search engines, how to use tools to perform SEO, and how to run an SEO project successfully.